Arief Hühn, head of Freedomlab Thinktank will be one of the moderators of the 80th edition of Bitcoin Wednesday on 5 February 2020. Arief works as a senior researcher and strategist where he investigates the impact of digital technology on society. He earned a PhD in Human-Computer Interaction at the University of Technology in Eindhoven, where he studied the user experience and behavior of location-based applications. He also has a Master’s degree in Communications from the University of Nijmegen. Before coming to Freedomlab, he served as digital strategy advisor for the research-driven investment company, Dasym, conducted research in location-based services for NHTV University of Applied Sciences in Breda.
Arief has developed a research method using virtual reality in which pervasive applications can be prototyped and tested. For his work he won the AMMA Hans du Chatinier Best Paper Award, a Best Article Award from the Journal of Interactive Advertising and an ICORIA best paper nomination. He has presented his work at the ICA and ACM CHI Conference on Human Factors in Computing Systems.