Binance to Sponsor The Weeknd's Next Tour
R&B singer The Weeknd is collaborating with the Binance crypto exchange to launch a “crypto-powered world tour” that will include the release of NFTs.
The cryptocurrency exchange will reportedly finance The Weeknd’s upcoming concert tour which will start on July 8, 2022, in Toronto, Canada, and will include dates in Europe and the United States. Binance claims the event to be the first global tour by a leading artist in which Web3 technologies are used to create novel experiences for fans.
The cryptocurrency exchange is partnering with the Canadian HXOUSE community incubator to create a collection of NFTs for the event along with themed merchandise. Concert-goers will also be able to use their tickets to redeem commemorative NFTs. Binance also announced that it will donate $2 million to the XO Humanitarian Fund, established by the Weeknd in March 2022, and 5% of the revenues generated from the concert’s NFT sales will also be donated to charity.
Crypto Companies Gobbling Up Office Space in the U.S.
According to the New York Times (NYT), crypto startups have been gradually increasing their physical presence in the United States despite market conditions.
Of the 4.4 billion square feet of office space in the U.S., crypto-related startups reportedly occupied 835,000 square feet. The majority of these startups have flocked to three regions in the United States: Silicon Valley, New York, and Miami.
As of June 2022, Manhattan has 30 blockchain-related firms, including the 30,000 square foot location in the Hudson Yards occupied by Coinbase, the 20,000 square foot location rented by Solana Labs in the Bowery, and the 77,000 square foot headquarters of Chainalysis near Union Square. While many crypto startups are attracted to ready-to-move-in offices, some have also expressed interest in renting and customizing a location according to their preferences.