Leontien Hasselman-Plugge, the CEO of SIM Supply Chain, talks about her organization’s role in bridging the distance between food producers and consumers during Bitcoin Wednesday’s conference on energy, sustainability and social impact held on 2 October 2019. For the past 10 years, SIM has worked in this area and has carefully mapped 200,000 supply chains. Two years ago they began experimenting with blockchain technology to enhance the traceability and provenance for some products, allowing us to better identify the various players who make, grow and farm our food.
In this talk, Leontien shows what SIM has done:
- How they made the social working conditions transparent for orange juice coming from Brazil;
- How they can trace every egg sold at Albert Heijn to show consumers where it comes from and explain the improvements in animal welfare; and
- How they can ensure traceable climate-neutral bananas sourced from Colombia.
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