Home » Videos » Food Supply Chain

Food Supply Chain

Leontien Hasselman-Plugge, CEO of Sim Supply Chain

Leontien Hasselman-Plugge, the CEO of SIM Supply Chain, talks about her organization’s role in bridging the distance between food producers and consumers during Bitcoin Wednesday’s conference on energy, sustainability and social impact held on 2 October 2019.  For the past 10 years, SIM has worked in this area and has carefully mapped 200,000 supply chains.  Two years ago they began experimenting with blockchain technology to enhance the traceability and provenance for some products, allowing us to better identify the various players who make, grow and farm our food.

In this talk, Leontien shows what SIM has done:

  • How SIM helped improve social working conditions at the farms and factories where Brazilian orange juice is produced;
  • How SIM tracks every egg sold at Albert Heijn supermarkets and helped educate consumers about animal welfare;
  • How SIM can precisely trace bananas coming from Colombia to ensure they are climate-neutral.

Read more about Leontien Hasselman-Plugge and take a look at the rest of the day’s program here.

Submit your review
1
2
3
4
5
Submit
     
Cancel

Create your own review

Bitcoin Wednesday
Average rating:  
 0 reviews
Leontien Hasselman-Plugge, CEO of Sim Supply Chain
Bitcoin Wednesday 84 Event Image

Bitcoin Wednesday’s monthly event will reconvene for its 113th edition on 2 November 2022. Let’s catch up and network with your fellow Bitcoiners in The Netherlands. Take part in The …

Bitcoin Wednesday 84 Event Image

Join us on 5 October 2022 for the upcoming 112th edition of Bitcoin Wednesday. It will be held at the NFT Playground, Eerste Weteringdwarsstraat 107 in Amsterdam. RSVP as soon …

Bitcoin Wednesday 84 Event Image

The 111th edition of Bitcoin Wednesday will be held on 7 September, 2022, at the Vondelfontein in Amsterdam’s Vondelpark. RSVP as soon as possible. Attendance is free. BitcoinWednesday produces the …

Bitcoin Wednesday 84 Event Image

The 110th Bitcoin Wednesday will be held on August 3, 2022. RSVP as soon as possible. Attendance is free. Bitcoin Wednesday produces the longest-running Bitcoin conference in The Netherlands. For …

Bitcoin Wednesday 84 Event Image

The 109th edition of Bitcoin Wednesday’s monthly event in the Netherlands will be a casual networking event outside in Amsterdam’s scenic Vondelpark on 6 July 2022. In these informal surroundings …

Bitcoin Wednesday 84 Event Image

Bitcoin Wednesday host its next conference in Amsterdam on 1 June 2022, at 1800. Please mark your calendar for the first Wednesday of the month so that we can raise a toast together to the increasing role of Bitcoin in Dutch society.

Bitcoin Wednesday 84 Event Image

Whether you’re a seasoned investor, a blockchain aficionado or just someone interested in learning more about transformative technologies, Amsterdam’s upcoming 107th edition of Bitcoin Wednesday on May 4, 2022, is …